Beginning July 6, 2009 Buyer Acquire will launch its newly enhanced text messaging service. With a simple press of a button, potential buyers
can receive a text message of your listing details—including a property tour URL if available—and listen to recorded property information, all
by accessing the same phone number.

Best of both technologies—VOICE and TEXT!

Now when a potential buyer calls the Buyer Acquire phone number and enters your listing house number or ad code he will be prompted to press 3 to receive
a text message containing the property information. The caller may also choose to listen to the details after requesting the text
message during the same phone call. No matter how the caller chooses to receive the information, you will still be notified of the inquiry.

New sign rider layout

Effective immediately, Buyer Acquire will also begin to fulfill all new sign rider orders with its new sign rider layout, as shown here:

2-for-1 Sign Rider Promotional Offer

If you are interested in purchasing new sign riders to replace your old ones, Buyer Acquire will send you one FREE sign rider with every sign rider purchased for the next two weeks. All you need to do is order signs between now and July 17, 2009 and we will automatically double your order. It’s that easy!

Stickers for old sign riders

We are also offering stickers to be placed on older sign riders, which promoted the enhanced text feature. To purchase these stickers simply log in to your
account and order them from the My Account > Purchase Sign Riders page.

Remember that you don’t need to order new signs or stickers. Your existing signs will still work and the enhanced text feature will still be active and
available to callers. New signs or stickers are a a good way to let your callers know that they can get the information they want the way they want it.

We hope that the newly enhanced text message feature will be a great addition to your tools in building client relationships and increasing your business. If you have any questions or comments please contact our Customer Support by phone at 877-872-3030 or by email at
support@buyeracquire.com.

This new program will help you to strengthen your relationships with FSBOs by providing them with a valuable service that helps sell their home while providing you with new buyers. It will also help you list new properties as FSBOs decide to hire a real estate professional.

How does it work?

Up until now, FSBO listings on Buyer Acquire were somewhat limited. You could add an owner phone number and email address for call notification, but
that was all. With HomeOnThePhone.com, the FSBO receives his own full account, with one listing, one Notify & Connect profile, call traffic reports,
listing agent screening, and a listing web site with property photos.

When you add the Buyer Acquire FSBO program to your account you will receive a unique promotional code that you can give to a FSBO to use when
signing up for the HomeOnThePhone.com Premier Package. The new HomeOnThePhone.com account will then be attached to your Buyer Acquire account. You can see a list of your sponsored HomeOnThePhone.com listings and view call reports from your Buyer Acquire account.

How does HomeOnThePhone.com account differ from a Buyer Acquire account?

A HomeOnThePhone.com account is allowed only one listing, and there are no voice messages or advertising tracking using Media Types. HomeOnThePhone.com is
designed to be a simple, easy-to-use FSBO tool, with no unnecessary extras.

Wait, “listing agent screening”? What are you trying to pull here?

FSBOs often feel overwhelmed by what feels like a veritable torrent of inquiries from listing agents, often leaving bitter feelings toward all agents. When you sponsor a FSBO using the Buyer Acquire FSBO Program, other agents are prohibited from contacting the FSBO via the HomeOnThePhone.com service. A FSBO can report agents violating the terms, and those agents found will have their phone number banned from calling the HomeOnThePhone.com number at all. It protects the FSBO from unwanted agent contact and helps solidify your relationship with the FSBO.

Why do HomeOnThePhone.com listings get a web site, but Buyer Acquire listings are left out?

We thought you might wonder about that. Look for an exciting announcement soon.

What else is different?

Unlike standard Buyer Acquire listings, all HomeOnThePhone.com FSBO listings can be accessed by the same phone number. This emphasizes the simplicity of
HomeOnThePhone.com. You can buy signs that are completely reusable, without having to worry about matching a phone number with a particular area.

As an added nicety, in addition to our standard HomeOnThePhone.com FSBO signs, we have deluxe signs with extra-sturdy metal frames available for purchase.

Is there an additional cost?

The new FSBO program is available for the low price of $10 per active FSBO listing, per month. All of your other Buyer Acquire listings, including listings from your MLS, are still included in your flat monthly fee. If your Buyer Acquire service is being provided by your brokerage or a partnering lender, the new FSBO Program may also be included. Please contact your brokerage or partnering lender for more information.

What about FSBO listings that I have already created on my Buyer Acquire account?

The listings on your Buyer Acquire account that you have marked as FSBO listings will continue to be managed by you, and will not be automatically added to the new FSBO program. If you want to migrate your FSBO listings to HomeOnThePhone.com, please contact Customer Support.

Can I see an example of a HomeOnThePhone.com web site?

Of course. Visit www.homeonthephone.com/1234 (and keep in mind the upcoming announcement about listing web sites we mentioned earlier).

Okay, this is great news! How do I get started?

To add the Buyer Acquire FSBO Program to your account, simply log in at www.buyeracquire.com and select FSBO
Program from the My Account menu.

We hope that the new Buyer Acquire FSBO program will be a great addition to your tools in building client relationships and increasing your business. If
you have any questions or comments please contact our Customer Support by phone at 877-872-3030 or by email at support@buyeracquire.com.

We have reorganized the look of the page to make it easier to quickly see the basic information about your listings. There are a few items that we’d like
to emphasize:

• The Status Legend has been removed from the top of the page. There is now a help link next to the heading on the Status column that will display the
  different available status.
• Similarly, a help link has also been added next to the heading on the Actions column to give a legend for the different actions you can perform on your
  listings, such as editing the information or marking the listings sold.
• A new status icon has been added to indicate if you have made an addendum or replacement recording for a listing.
• Most importantly, we have taken your feedback and made the Ad Code display much easier to understand and use.

We’d like to talk just a little bit about the new Ad Code display, to ease the transition. To avoid any confusion, we would first like to say that
the way Ad Codes function has not changed. All of your existing Ad Codes will continue to work. The major change here comes in how
the Ad Code is presented. The difference is shown below:

There are three changes:

• The change from the confusing icon to the “Not Assigned” link, to assign a new Ad Code
• The shift from “Media + XXXX” to “0XXXX”
• The “View All” link

The biggest change is the second one. One of Buyer Acquire’s great features is the ability to track your advertising using the combination of a Media Type
and an Ad Code. However, we have heard from many of our users that displaying “Media + XXXX” was confusing. Now the Ad Code displayed on the
Listing Management page includes the Media Type 0 on the beginning of the Ad Code, with the addition of the “View All” link to provide more
detailed information.

The Media Type 0 is a special Media Type reserved for sign riders. If you want to use a different Media Type, just replace the 0 with a different
Media Type. Clicking the “View All” link will display a small pop-up with your currently configured Media Types and how they apply to the selected
listing, as shown below:

Ad Code Pop-up Information

Again, the way Ad Codes function has not changed. The Media Type still needs to be included at the beginning of the Ad Code, even if it
is a 0.

We hope that you will find this update to Listing Management helpful in using Buyer Acquire. We will be continually updating and improving the Listing
Management page and other areas of the web site. One new feature you can look forward to is the ability to listen to your listing information online.
You will be able to hear the listing information just as someone calling the Buyer Acquire hotline would, including any addendum or replacement recordings
you have made.

Look for the new Listing Management page to appear soon! If you have any questions, please contact us. We would also like to hear your ideas on features
you would like to be added or improved upon. You can reach Customer Support by email at support@buyeracquire.com
or by telephone toll-free at (877) 872-3030.

If you have a Top Producer account, you can have leads from your Buyer Acquire listings sent directly to it. To active Top Producer integration for your Buyer Acquire account, please do the following:

• Log in to your Top Producer account
• Select Lead Setup from the Setup menu
• Select Add Web Site
• Choose Other for the provider
• Enter http://www.buyeracquire.com/tp/ for the URL
• Enter your Buyer Acquire User ID and PIN

These instructions are also on the Buyer Acquire web site (any updates to the instructions will also be made there). Log in at
www.buyeracquire.com and select Listing Options from the My Account menu. Once you have integrated your Top Producer account you will have the option to enable or disable the
sending of leads to your Top Producer account. Sending leads will be enabled by default once you activate the integration.

Top Producer integration is only available for full Buyer Acquire accounts and not for Buyer’s Agent accounts.

Activate your Top Producer integration for free today! If you have any questions, please contact us. You can reach Customer Support by email at
support@buyeracquire.com or by telephone toll-free at (877) 872-3030.

The new page has been streamlined and refined to give you more visual information about your listings and to make it easier for you to manage them. We have also taken your feedback and separated the Add a Listing page into two different pages–one page to add a regular listing to the Buyer Acquire system, and one to add a listing that you will make your own recording for. More detailed instructions have also been added to help make the site even easier to use.

However, we are more excited about the other new feature we have been working on behind the scenes: new training videos. The Tips & Tools page will be updated to include video presentations about using the Buyer Acquire site and system to help you get the most out of your service. You may even learn some things that you didn’t know Buyer Acquire could do! There will be two videos to start with, and more will be added on a regular basis. The first time you log in after Wednesday morning you will be directed to a page with the new videos. We hope that they will help you use Buyer Acquire even more to your advantage and help you become even more successful.

As always, if you have any questions please let us know. You can reach Customer Support by email at support@buyeracquire.com
or by telephone toll-free at (877) 872-3030.

It has come to our attention that many of our customers may not have received this announcement previously. We apologize for the miscommunication and any inconvenience caused.

If you have any questions or concerns please email support@buyeracquire.com or call customer support toll-free
at (877) 872-3030.

In return for taking 5 – 10 minutes to share your success stories and creative ideas, you will receive a free PDF summary of the book, including a few interviews with top national coaches/trainers Howard Brinton, Mike Ferry, Ken Goodfellow, Walter Sanford, and Floyd Wickman. The book is based on interviews with 70 agents who have sold over $1 billion in their career, or are on track to do so. The PDF will be sent within 10 days of the survey.

You will also receive a summary of all the ideas submitted by clients. Just imagine, for 5 – 10 minutes of your creative time, you will benefit from ideas shared by many other clients using Buyer Acquire to grow their business.

Please take a few minutes to share your ideas with us and each other at http://www.zoomerang.com/survey.zgi?p=WEB226KUKVS4BT.

If you have any questions or concerns, don’t hesitate to call Customer Service (877) 872-3030 or email support@buyeracquire.com.

If you work with another listing agent, you may have both Notify & Connect profiles enabled in your Buyer Acquire account. Previously, email and text message notifications were sent to the addresses in each profile according to the Listing Agent Connection Hours and the Text Message Hours, with the primary profile taking precedence if the hours happened to overlap.

To make things easier, now the email and text message notifications with go to each profile that is enabled, regardless of overlapping hours. Here are a few examples:

• If both profiles are set to receive text messages from 8am to 5pm, any text message will go to both profiles during those hours.
• If one profile is set to receive text messages from 8am to 5pm and the other is set from 1pm to 6pm, the first will get any text messages set from 8am to 1pm, both will receive those sent from 1pm to 5pm, and the second will receive text messages sent from 5pm to 6pm.
• The same principle applies to email notifications, with the Listing Agent Connection hours governing the times email notifications are sent.

When making a direct connection to the listing agent, the primary profile’s hours always take precedence over the secondary profile’s hours. For example, if both profiles have connection hours set from 8am to 4pm, any connection made to the listing agent will always go the the primary profile during those hours.

Finally, email and text message notifications will now come from leads@buyeracquire.com.

The online help at the Buyer Acquire Web Site has been updated with additional information about Notify & Connect hours and how to use them. Be sure and check it for the latest information. If you have any questions or concerns, don’t hesitate to call Customer Service at (877) 872-3030 or email support@buyeracquire.com.